Companies of all sizes are embracing virtualization as a way to cut IT expenses, enhance security, and increase operational efficiency. While the benefits of virtualization are self-evident, many people are still in the dark when it comes to the many different types of virtualization.

When and if disaster strikes, is your business going to continue to operate and cater to customers despite a possible long-term hardware failure or a network disruption? If you answer no or are not even sure what to do, you are part of a majority of business owners who have not considered disaster preparedness and […]

When it comes to the online security of their business, many SMB owners consider it an afterthought. They think their business is too small to be of any concern to cyber criminals, and there’s good reason for this mentality. How often are security breaches to SMBs listed in the news? Rarely.

Are you confused on just how to measure the value of your company’s social media? Don’t worry about it because you are not alone. While there is a lot of information out there in regards to the subject, it is something that experts still don’t necessarily agree on.

Whether it’s a child trying to convince you to buy ice cream or one of the hundreds of soda advertisements you see every year, repetition is a common tactic used to incite people to take action. Sometimes you may not even notice the repetitive messages you’re receiving, like in the case of advertisements, while sometimes […]

There’s more to social media marketing than using Facebook, Twitter, and LinkedIn. YouTube has rapidly grown from a small video sharing website for amateurs to the largest online video platform in the world. It offers an incredible opportunity for businesses to reach out to their current and potential clients through personalized, engaging videos.

As wearable technology and health-based mobile applications become more prevalent among patients, there is a growing demand for healthcare professionals to be able to recommend these to patients. Many people simply see this as an extension of medical advice, after all you are already recommending medications, treatments, and care options.

Protecting yourself, your employees and your business when you’re using the Internet is mandatory if you want to remain safe, productive and profitable. The current climate dictates that we all need to ramp up our online security measures thanks to the proliferation of phishing scams, hacks and fraudulent activity.

A dissatisfied customer sounding off on a ‘rant’ site about how unhappy they are can have serious ramification when it comes to your company’s online reputation. It is sometimes possible for these negative reviews to end up on the first page of your search results if you’re not careful.

As 2015 came to a close, there are several trends in the healthcare industry that medical researchers and practitioners need to be aware of in 2016. According to PwC Health Research Institute, patients will be on the lookout for better ways to manage their health and medical expenses.